People Z. Defending Каzan
Advertising campaign visualization for the volleyball club «Zenit-Каzan»
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We made a huge monitoring before the season's start
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«Zenit» audience of 18-30 years old consisted 40% (the most of them are men)
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The most of supporters have already interest for this or that kind of sports before 12 years old
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Within last 5 years screen versions of cartoons have collected in Russia more than $400 mln.
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Concept of «People Z. Defending Каzan» — people with superpowers who are fighting for the honor of your city
Targets
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To increase loyalty of the general public to the brand
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To attract attention of other public segments by bright images
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To increase the attendance of top matches by 20%
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By means of a bright concept of superheroes to start up the project «School league of Zenit for kids of 9-12 years old
Each hero has his own superpower:
Wilfredo León
FRACTURING BLOW
Alexey Verbov
SPACIAL
MOVEMENT
MOVEMENT
Aleksandr Butko
LEVITATION
Maxim Mikhailov
AUTOMATIC GUN МАXIМ
EACH ADVERTISING TOP FACE CONTAINS MAIN SPONSORS' LOGOS — PАО «GAZPROM» AND LLC «GAZPROM TRANSGAZ КАZAN»