We have to treat sportswomen as show business stars. Unfortunately, many club photographers and media offices do not pay enough attention to season photo sessions and to normal profile photos on websites. A very bad backdrop and light, minimum of retouch and very unattractive photos.
Working with «Dynamо-Каzan», we always try to consider a women's factor. We had concepts «Volleyball will save the world» and «We are playing for Каzan» where girls tried themselves as models.
IT IS TIME FOR EXPERIMENTS...
To increase the match attendance of VC «Dynamо-Каzan»
To increase the awareness of sportswomen in the city
To show sportswomen as pretty and slim girls
We constructed from the ground a real polygon and started to try dry paints, face paints, acryl and even smoke!
And what we had as the result
The season promo video which became the basis of the advertising video for TV